Be my friend!

It is not hard to imagine why friends are more likely to help friends than strangers.  Friendship is about trust and trust goes a long way in any relationship.  I always find it interesting when organizations ask us how can they raise more money but not how can they find more friends.  If friends are more likely to help friends, why should the question not be more about finding friends than raising money?  Why are the questions not about the people but about their wallet?

In one of Jim’s latest blogs [Donor Econometrics: Time –vs- Money?] he referred to a study that has addressed the effect of volunteering on future contributions.  In this context volunteering in an organization and being a friend of an organization are not much different.  So in this hard economic times, perhaps we should try to find more friends and increase the brand awareness among the constituency than to ask for direct contribution.

At Click & Pledge we are close to releasing the Trio Community.  The Trio Community offers a family of managed tools and expertise that will help your organization find new friends and stay present in the minds of your existing friends.

Stay tuned for announcements!

Shirin Zohdi
Director of Social Media

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I agree that the focus should be on people... but that is usually something that people figure out on their deathbeds...

Maybe I should have cared more about people rather than stocking up money to try to make people think I was cool...

Treat your friends well and make new ones every day.

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Thanks for the engaging post, yes its true though, you are more likely to get something from friends than a stranger, and these social networks makes finding friend a lot easier.