Ever wonder about the decision to ask supporters to donate their time vs. donating their money? If you are a fundraising professional, a worthy question to consider. For example, should you ask donors for time and then money; or just time or just money? It’s termed the “Time-Ask Effect”.
Primarily the question is:
“How much time would they like to donate” -vs- “How much money would they like to donate”, and how much they ultimately do donate to a charity. Well, professors Wendy Liu of UCLA and Jennifer Aaker of Cal Berkeley studied these concepts in remarkable depth.* They conducted various experiments and explored many theories on the topic. Moreover, the professors studied the psychological well-being of the donors after giving time or money or both. So what are the findings? To oversimplify, it’s a good outcome if you first ask individuals to donate their time. This leads to a “significant increase in actual amounts of contribution” of time and money.
Folks that donate time generally get comfortable and confident about an organization and its cause. After donating time, they gain a sense of well-being and feel good about themselves. Naturally, they progress to feeling good about donating money because they are familiar with where and how the money will be used.
Some political grassroots orgs ask donors to substitute their time to make a few phone contacts in lieu of donating money. It’s clear where they place value and it shows in the huge money rakes they receive.
These new donor econometrics clearly say build a solid volunteer program and the money will follow.
*Journal of Consumer Research, May 2008: “The Happiness of Giving: The Time-Ask Effect”

Thank you, Kamran, for "walking the talk" of donating time. You offered a fine synthesis of a very comprehensive - and lengthy - report.
Here's the .pdf link:
http://repositories.cdlib.org/cgi/viewcontent.cgi?article=1040&context=crb
Thanks again!
Posted by: Anne Clelland | March 06, 2009 at 08:42 AM
Thanks for the excellent review!
http://rapidqueen.com
Posted by: Leroy | April 02, 2010 at 03:56 AM
Thank You for posting this. i really enjoyed reading this!!
Posted by: Beats Headphones | November 24, 2010 at 08:58 PM
My buddy sent me an email suggesting i read this. I love it, i bookmarked your website. Keep the good work coming.
Posted by: Ultra Iso verified torrent | January 03, 2011 at 09:24 PM
hahahaha this is great. I want to see more
Posted by: Chicago Seo Services | January 16, 2011 at 11:01 AM
Thank you for sharing to us.there are many person searching about that now they will find enough resources by your post.I would like to join your blog anyway so please continue sharing with us
Posted by: sildenafil citrate | May 14, 2011 at 08:49 AM
This is a nice web site. Good fresh interface and nice informative articles. I will be coming back soon, thanks for the great article.
Posted by: sildenafil citrate | May 23, 2011 at 05:50 AM
I found this article useful in a paper I am writing at university. Hopefully, I get an A+ now!
Posted by: Heat Pump Prices | May 26, 2011 at 02:08 AM
To oversimplify, it’s a good outcome if you first ask individuals to donate their time.
Posted by: ClubPenguinCheats | June 20, 2011 at 09:53 PM
A great post. Keep update! I've subscribed your blog!
Posted by: Heat Pump Prices | August 10, 2011 at 06:10 PM
then you're surely not apart from everyone else. Many middle poker players could prefer to improve their gaming mastery, and there are tons of items over there pushing each day which pledge
Posted by: omaha hi lo | September 16, 2011 at 08:59 AM
A great post. Keep update!I really like the content of your article
Posted by: juicy couture outlet | September 19, 2011 at 10:22 PM
Already been reading for a couple of days now.. I want to see more!
Posted by: Moncler outlet | September 19, 2011 at 10:41 PM
Thanks for the great article. So fun article is! I agree the idea!
Posted by: Moncler outlet | September 19, 2011 at 10:50 PM
I passed the search to find your article, I found that they are worthy of my visit I learned a lot not previously learned every time when I read it, I always feel enriched many, very good feeling....
Posted by: Moncler outlet | October 04, 2011 at 09:01 PM
Very interested in your article, very useful to me the information I read it again and again with my many friends already on your blog, I show you recommend
Posted by: Moncler online shop | October 04, 2011 at 09:03 PM
So cute the text is too valuable to me very helpful to me to leave the best comment on your blog is always so good.
Posted by: moncler jacken | October 04, 2011 at 09:06 PM
I first came to visit your site, this article is worth people thinking about people watching, very pleased to meet you here! Thank you for sharing this with us win a good article!
Posted by: Coach Outlet Online | October 08, 2011 at 02:39 AM
Today is my first time here, I think your blog with new ideas, new information can make people have new feeling novel state, thank specially provided us with these readers very beautiful always keep you warm
Posted by: moncler jacken | October 14, 2011 at 01:48 AM
I accept this point I think with your website said. It is the great creation after reading the impression is very deep theme and content are consistent with the mainstream of the times support support support
Posted by: Moncler online shop | October 14, 2011 at 01:53 AM
Excellent blog have a feeling I have deeply fallen in love with it 's simple and decent concise permanentToo good a very trend benefited from I want to thank the publisher it is because of you, my world is wonderful because of you, I become more substantial!
Posted by: Moncler outlet | October 14, 2011 at 01:57 AM
Excellent blog have a feeling I have deeply fallen in love with it 's simple and decent concise permanentToo good a very trend benefited from I want to thank the publisher it is because of you, my world is wonderful because of you, I become more substantial!
Posted by: Moncler outlet | October 14, 2011 at 01:58 AM
Thank you for sharing with us, i really like the way you show to us, nice work , keeping it up .
Posted by: Coach Outlet Online | October 18, 2011 at 12:42 AM
I was really attracted by such a good product , I think only a good product to be able to get customer support, only honest companies can be sustainable development.
Posted by: Coach Online Outlet | October 27, 2011 at 09:59 PM
Thanks for all your efforts that you have put in this. very interesting information. i like with express my support of your ideas in your article, and looking forward to your next article.
Posted by: Nike Argentina | November 15, 2011 at 09:01 PM