Donation amounts decrease as number of donors increase

The June The NonProfit Times article, 2008: Giving Dropped $6.4 Billion; Largest Decline On Record, reports that overall giving decreased in 2008. That is no surprise. But it did not drop by much, only 2%.

Now let us compare that figure with the losses in the financial sector. In 2008, the US S&P 500 lost 38.6%. The big story here is that donors lost a large chunk of their savings, yet they continue to give at almost the same levels they have in the past. Sure donations amounts may be smaller, but at the end of the day people are still donating.

If we look at Click & Pledge’s statistics for 2008, we find that the average donation amount is down, but we also see an increase in the number of donors using our system. In 2008 there was a 30% jump in the number of individual donors. And these trends are continuing in 2009.

What trends are you seeing? Share your experience with us.

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Thanks a lot.

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Il supporter la cause c'est important.

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Do you have an update on this? I can't wait to see if there's a change in the statistics.